PROPOSED MARKETING STRATEGY FOR TIRTAGANGGA HOT SPRING RESORT TO ENTER THE NEW MARKET AMONG GEN Z AND MILLENNIALS

PROPOSED MARKETING STRATEGY FOR TIRTAGANGGA HOT SPRING RESORT TO ENTER THE NEW MARKET AMONG GEN Z AND MILLENNIALS

Indonesia is a country with a significant population, according to data from the Ministry of Home Affairs of the Republic of Indonesia through the Dukcapil Directorate General, Gen Z and Millennials are the largest generation in Indonesia. Various kinds of behavioral differences in these two generat...

Full description

Saved in:

Bibliographic Details
Main Author:	Pramadian, Rizka
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/74579
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

Similar Items

PROPOSED MARKETING STRATEGY TO REVITALIZE POS INDONESIA COURIER BRAND TO MILLENNIALS AND GEN Z
by: Moh. Nurgiri, R.

PROPOSED MARKETING STRATEGY TO INCREASE PRODUCT VALUE OF SEJAUH MATA MEMANDANG FOR GEN Z AND MILLENNIALS
by: Dwi Novanty Hapsari, Putriani

PROPOSED MARKETING STRATEGY TO ENTER METHANOL MARKET AS DIVERSIFICATION FOR NATIONAL GAS COMPANY
by: Amalia Rosyadi, Rizka

PROPOSE MARKETING STRATEGY FOR WARKOP G TO ENTER NEW MICE TARGET MARKET IN GRESIK CITY
by: Badruttamam, Muhammad

THE EFFECT OF HUSTLE CULTURE ON EMPLOYEE PERFORMANCE MEDIATED BY EMPLOYEE ENGAGEMENT IN MILLENNIALS AND GEN-Z GENERATION AT STARTUPS
by: Wulan Safitri, Lusi

PROPOSED MARKETING STRATEGY FOR WEDDING COMPANY TO ENTER TO THE NEW MARKET (CASE STUDY: XYZ WEDDING SERVICES)
by: Ulfah Dwirahma, Muthia

STRATEGY ANALYSIS FOR WORKTOCREATE TO ENTER THE RETAIL FURNITURE INDUSTRY AND THE PROPOSED MARKETING STRATEGY
by: Miharja, Ghianinda

PROPOSED SOLUTIONS FOR EMPLOYEE TURNOVER BY ANALYZING PERSONAL AND WORK VALUES OF MILLENNIALS AND GENERATION Z
by: Pratiwi, Karina

PROPOSED BUSINESS STRATEGY FOR TOFORD PLASTIC MANUFACTURING CORPORATION TO ENTER INDONESIAN AQUACULTURE MARKET
by: Fathin Rizal, Patih

PROPOSED BUSINESS MARKETING STRATEGY IN TRAVEL AGENCY TO ENTER B2B DOMESTIC MARKET (STUDY CASE: PT FJT)
by: Fitra Fadilla, Febrynahl

PROPOSED MARKETING STRATEGY FOR FASHION SOCKS COMPANY TO ENTER THE GLOBAL MARKET THROUGH INTERNET (A CASE STUDY : YOUR SOCKS BRAND)
by: Mega Dayanthi, Rima

PROPOSED MARKETING STRATEGY TO ENTER B2C MARKET FOR GENERAL SUPPLIER & CONTRACTOR COMPANY (STUDY CASE: PT ELINCOM SUKSES ABADI)
by: Farizki Putri, Delia

THE ANALYSIS OF TELKOMSEL MARKETING STRATEGY TOWARDS GEN Z SEGMENT: BY.U PRODUCT CASE STUDY
by: Setiawan, Agil

PROPOSED POLITICAL MARKETING STRATEGY TO ATTRACT MILLENNIAL VOTERS: CASE STUDY INDONESIA DEMOCRATIC PARTY OF STRUGGLE (PDIP)
by: Ilyas Pratama Putra, Muhammad

PROPOSED MARKETING STRATEGY FOR INCREASING BATIK DANAR HADI PURCHASE INTENTION AMONG GENERATION Y AND Z
by: Nadia Haniah, Ayu

FINANCIAL FEASIBILITY STUDY FOR ENTERING NEW MARKET : CASE STUDY OF PT. SOLARENS LEDINDO
by: Tri Juliansyah, Adi

THE EFFECT OF EMOTIONAL INTELLIGENCE ON JOB BURNOUT WITH EMPLOYEE ENGAGEMENT AS THE MEDIATOR ON MILLENNIALS AND GENERATION Z IN INDONESIA
by: Layla Safira, Haydee

THE IMPACT OF SUSTAINABLE MARKETING ON PURCHASE DECISION BASED ON BRAND IMAGE PERCEIVED AND CUSTOMER ATTITUDE BY GEN Z AND MILLENIAL WOMEN (CASE STUDY: SEJAUH MATA MEMANDANG)
by: Faridah, Anita

IS THERE AN INFLUENCE BETWEEN FINANCIAL LITERACY, RISK TOLERANCE, AND DEMOGRAPHIC FACTORS ON INVESTMENT DECISION AMONG GENERATION Z AND MILLENNIAL IN GREATER JAKARTA AND GREATER BANDUNG?
by: Faudhillah Nabila Zahwa, Adinda

PROPOSED MARKETING STRATEGY FOR SAKUKU
by: Putri Kinasih, Relida

PROPOSED MARKETING STRATEGY FOR TERRACOTTA
by: Rachmandhika, Audry

PROPOSED MARKETING STRATEGY FOR TERRACOTTA
by: Rachmandhika, Audry

PROPOSED MARKETING STRATEGY FOR N219 AIRCRAFT IN DOMESTIC MARKET
by: Ramadhani Muhammad, Putri

PROPOSED MARKETING STRATEGY FOR PROCESSED MILK FISH PRODUCTS IN SIDOARJO REGENCY (CASE STUDY: MILLENNIAL GENERATION INTEREST IN PROCESSED MILK FISH IN PRESTO TAMBAK, OTAK-OTAK AND SMOKED IN SIDOARJO REGENCY)
by: Merdekawati Utomo, Rolanda

PROPOSED MARKETING STRATEGY TO INTEGRATED MARKETING COMMUNICATION OF BANK SYARIAH MANDIRI
by: Al Ichsan, Dimas

PROPOSED MARKETING STRATEGY TO INCREASE MARKET SHARE FOR PT. DARMA PERSADA
by: Angga Adwitya Kirana, Nyoman

MAXIMIZING SIMULTANEOUS SOCIAL MEDIA COMMUNICATION: A STUDY ON PURCHASE INTENTION AMONG MILLENNIALS AND GENERATION Z OF CETTA ONLINE CLASS IN THE ONLINE LANGUAGE LEARNING INDUSTRY
by: Akbar, Ali

PROPOSED MARKETING STRATEGY FOR PT IT FIRST
by: Sadikin, Garnadi

PROPOSED MARKETING STRATEGY FOR NEBULAE CYMBALS
by: Arsallia, Sheryta

PROPOSED DIGITAL MARKETING FOR BYKOSHKOSH WEBSITE
by: Intan Permatasari, Putri

PROPOSED DIGITAL MARKETING STRATEGY FOR PALZA
by: Taufiq

PROPOSED MARKETING STRATEGY FOR BALISTA CAFÃ
by: Lorenza, Aditya

PROPOSED MARKETING STRATEGY FOR AUTOBACS IN BANDUNG
by: Prajna Tojid, Alvin

PROPOSED MARKETING STRATEGY ON TELKOM UNIVERSITY
by: Naufal Rizkia, Muhammad

PROPOSED MARKETING STRATEGY FOR PT SAFAAT
by: Ramadhanty Nurita, Nafa

PROPOSED MARKETING STRATEGY FOR NAH PROJECT
by: Dhanu Sambodo, Priyo

PROPOSED MARKETING STRATEGY OF GANG NIKMAT
by: ADHIANTARA GUNAWAN , YADI

PROPOSED MARKETING STRATEGY FOR KINDERLAND PRESCHOOL
by: Gama, Aditiya

PROPOSED CONTENT MARKETING STRATEGY FOR ADDICTEA
by: Adhitya Purnama, Ricky

PROPOSED MARKETING STRATEGY FOR NAH PROJECT
by: Dhanu Sambodo, Priyo