VALUE PROPOSITION TESTING FOR WOMEN MUSLIM FASHION (CASE: LANCE.ALLURE)
The high number of Muslim populations in Indonesia is a significant potential for the Muslim fashion industry. Indonesia is currently the third largest Muslim fashion consumer in the world, after Turkey and the United Arab Emirates. According to The State Global Islamic Economy, Muslim fashion consu...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80052 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |