INTEGRATED FOOD WASTE MANAGEMENT AND BRAND STRATEGY (CASE STUDY: WAROENG ABAH)
"Green businesses" are businesses with environmental objectives. Businesses are not only concerned with revenues and profit but also with environmental issues. Waroeng Abah is a conventional restaurant in the food and beverage industry that wants to change its brand identity into a green r...
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Format: | Theses |
Language: | Indonesia |
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Online Access: | https://digilib.itb.ac.id/gdl/view/68292 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |