INTEGRATED FOOD WASTE MANAGEMENT AND BRAND STRATEGY (CASE STUDY: WAROENG ABAH)

"Green businesses" are businesses with environmental objectives. Businesses are not only concerned with revenues and profit but also with environmental issues. Waroeng Abah is a conventional restaurant in the food and beverage industry that wants to change its brand identity into a green r...

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Bibliographic Details
Main Author: Nur Zulfikar, Firman
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/68292
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Institution: Institut Teknologi Bandung
Language: Indonesia