SOCIAL MEDIA MARKETING STRATEGY FOR FOOD STALL BUSINESS : A CASE OF MERHABA KEBAB

Merhaba Kebab is one of Kebab stall businesses in Bandung. The business was started when Firman, as a franchise owner of Kebab Turki Babarafi brand, was forced to close 6 of the stalls because of COVID-19 and their license expired in 2020. With the last running stall, Firman improved it and launc...

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Bibliographic Details
Main Author: Nugraha Pramadhia, Firman
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/62278
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Institution: Institut Teknologi Bandung
Language: Indonesia