SOCIAL MEDIA MARKETING STRATEGY FOR FOOD STALL BUSINESS : A CASE OF MERHABA KEBAB
Merhaba Kebab is one of Kebab stall businesses in Bandung. The business was started when Firman, as a franchise owner of Kebab Turki Babarafi brand, was forced to close 6 of the stalls because of COVID-19 and their license expired in 2020. With the last running stall, Firman improved it and launc...
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Main Author: | Nugraha Pramadhia, Firman |
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Format: | Theses |
Language: | Indonesia |
Subjects: | |
Online Access: | https://digilib.itb.ac.id/gdl/view/62278 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
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