PROPOSED MARKETING COMMUNICATION STRATEGY FOR FOOD & BEVERAGES INDUSTRY (CASE STUDY: CETHUT KOPI)

The cafe and coffee shop business is growing rapidly in the current era, and can be used as a profitable business in this modern era. Today, drinking coffee is not just an activity that is considered normal, but has become a lifestyle. This is indicated by the increase in coffee shops in several ci...

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Bibliographic Details
Main Author: Rizki, Hasyim
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/33581
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Institution: Institut Teknologi Bandung
Language: Indonesia