PROPOSED MARKETING COMMUNICATION STRATEGY FOR FOOD & BEVERAGES INDUSTRY (CASE STUDY: CETHUT KOPI)
The cafe and coffee shop business is growing rapidly in the current era, and can be used as a profitable business in this modern era. Today, drinking coffee is not just an activity that is considered normal, but has become a lifestyle. This is indicated by the increase in coffee shops in several ci...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/33581 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |