PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY AT SERAYU KOPI MEDAN
Serayu Kopi is a food and beverage business that sells food and beverages, especially those made from coffee. Serayu Kopi was founded in 2017 with a vision to become a cafe that serves high quality food and drinks from local ingredients. Currently, Serayu Kopi has 18 employees to support its operati...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/69462 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |