PROPOSED NEW BUSINESS STRATEGY TO SUSTAIN THE EASTGLORY BRAND BY CHANGING BUSINESS MODEL FROM BUSINESS TO CONSUMER (B2C) INTO BUSINESS TO BUSINESS (B2B)
The online fashion industry is growing rapidly in Indonesia. Therefore EastGlory is try to take the advantages of these opportunities. However, so many competitor also saw the opportunity. EastGlory has been selling online and offline for 20 moths. Many challenges must be faced to be able enter...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/50768 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |