BUSINESS TO BUSINESS (B2B) MARKET PENETRATION STRATEGY FOR PT PERRO MANUFACTURING BUSINESS
PT PERRO is a subsidiary of PT FORTDA, a manufacturing company specializing in industrial equipment. This research focuses on the head office of PT PERRO in Bandung, which has encountered challenges in revenue growth and stagnant sales on electric vehicle two-wheeler product. The objective of this s...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77015 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |