PROPOSED BRAND ACTIVATION STRATEGY FOR A NEW WOMEN’S FASHION BUSINESS (Case Study : Aubre and Liesse)

• المؤلف الرئيسي: Rustine, Mira
• التنسيق: Theses
• اللغة: Indonesia
• الموضوعات: Manajemen umum
• الوصول للمادة أونلاين: https://digilib.itb.ac.id/gdl/view/40077

Since 2010 many local fashion brands have been established in Indonesia. The great demand and opportunity of fashion products and businesses create a high-level competition that the fashion industry has become a “red ocean”. In 2016 there were 1,230,988 fashion companies (BEKRAF, 2017) and the main...