PROPOSED CUSTOMER ENGAGEMENT-ORIENTED DIGITAL STRATEGY AND INTEGRATED MARKETING COMMUNICATION FOR PT. ADHIMIX RMC INDONESIA
Many industries were negatively affected by Covid-19 Pandemic, and one of them is a non-essential sector, such as the construction industry. Because of the contraction that happens in the industry, there is a significant decline in demand and sales in the market. PT. Adhimix RMC Indonesia is one...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/71978 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |