PROPOSED CUSTOMER ENGAGEMENT-ORIENTED DIGITAL STRATEGY AND INTEGRATED MARKETING COMMUNICATION FOR PT. ADHIMIX RMC INDONESIA

PROPOSED CUSTOMER ENGAGEMENT-ORIENTED DIGITAL STRATEGY AND INTEGRATED MARKETING COMMUNICATION FOR PT. ADHIMIX RMC INDONESIA

Many industries were negatively affected by Covid-19 Pandemic, and one of them is a non-essential sector, such as the construction industry. Because of the contraction that happens in the industry, there is a significant decline in demand and sales in the market. PT. Adhimix RMC Indonesia is one...

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Bibliographic Details
Main Author:	Shakila, Bianca
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/71978
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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