PROPOSED INTEGRATED MARKETING STRATEGY FOR AROMANIA PERFUMERY
Aromania perfumery is a retail chain that provides perfume refills and has many branches in major Indonesian cities. A refill perfume company based in 1988, Aromania pioneered the sale of refill perfumes. The Aroma perfume business thrives by taking advantage of the opportunity and demand of low-pri...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/55008 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |