PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY THROUGH NETNOGRAPHY APPROACH TWO X TWO
Pandemic COVID-19 drives businesses to promote their product online. Promotional activities need certain marketing communications to deliver the right message to the right audience. TWO X TWO is a women’s local clothing brand that targets active women who was fashionconscious in urban areas. TWO X...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/67312 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |