PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY THROUGH NETNOGRAPHY APPROACH TWO X TWO

PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY THROUGH NETNOGRAPHY APPROACH TWO X TWO

Pandemic COVID-19 drives businesses to promote their product online. Promotional activities need certain marketing communications to deliver the right message to the right audience. TWO X TWO is a women’s local clothing brand that targets active women who was fashionconscious in urban areas. TWO X...

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Bibliographic Details
Main Author:	Dwi Elpiati, Octasharia
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/67312
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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