PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY THROUGH BENCHMARKING APPROACH KOST.ON3 RESIDENCE
The hospitality industry is a broad group of businesses that provide services to customers. The industry can be broken down into three basic areas: accommodation, food and beverage, and travel and tourism. It primarily involves addressing customer satisfaction and catering to the needs of guests...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/66850 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |