PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY THROUGH BENCHMARKING APPROACH KOST.ON3 RESIDENCE

PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY THROUGH BENCHMARKING APPROACH KOST.ON3 RESIDENCE

The hospitality industry is a broad group of businesses that provide services to customers. The industry can be broken down into three basic areas: accommodation, food and beverage, and travel and tourism. It primarily involves addressing customer satisfaction and catering to the needs of guests...

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Bibliographic Details
Main Author:	Rozanida, Rista
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/66850
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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