CUSTOMER SATISFACTION AS PREFERENCE TO PROPOSE MARKETING STRATEGY OF MANAREE BREAD AND CAKE

The increase in bread consumption in Indonesia affects the need for wheat. Wheat imports are predicted to increase again this year to around 11.8 million tons. The high demand for wheat, among others, continues to be driven by the large needs of the food and animal feed industry that continues to in...

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Bibliographic Details
Main Author: Oksandy Yamindra, Okky
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/45582
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Institution: Institut Teknologi Bandung
Language: Indonesia