PROPOSED DIGITAL MARKETING STRATEGY USING EXISTING CUSTOMER JOURNEY ANALYSIS (CASE STUDY : PT SS)
PT SS is an Indonesian electricity provider that has been in operation for over 25 years. PT SS has a primary client in the utilities industry. In 2018, the government implemented a regulation that decreased the company's revenue. In order to boost revenue, market penetration must be increased....
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/72494 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |