DIGITAL MARKETING STRATEGY IN ACQUIRING B2B CUSTOMERS: FULL SERVICE RESTAURANTS. (CASE STUDY: PT MERAH BIRU INDONESIA)
The food service industry in Indonesia continues to grow in rapid pace, and this naturally offers opportunities for suppliers of products ranging from basic agricultural commodities through prepared and processed foods to ingredients. Though, the historical sales tactic based upon personal relations...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/83172 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |