PROPOSED DIGITAL MARKETING STRATEGY FOR GIFT SHOP MARKETPLACE (CASE STUDY: KITA JURAGAN)
The trend of gift hampers is increasing rapidly, at its peak, more than 130 million MSME hampers products were sold during the month of Ramadan 2021 (Kompas, 12/05/2021). Kita Juragan take advantage of this momentum, since early 2021 become a practical hampers gift shop marketplace with variety of p...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/62643 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |