PROPOSED MARKETING COMMUNICATION STRATEGY TO INCREASE PURCHASE INTENTION (CASE STUDY: FABELIO ONLINE FURNITURE)

PROPOSED MARKETING COMMUNICATION STRATEGY TO INCREASE PURCHASE INTENTION (CASE STUDY: FABELIO ONLINE FURNITURE)

Fabelio is an online furniture based on websites and sells a variety of modern minimalist furniture products. Fabelio create a marketing strategy to increase purchase intention so that sales will also increase. To attract consumer purchase intention Fabelio made a marketing communication strategy...

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Bibliographic Details
Main Author:	Kalyaraihana Ilmandari H, Naura
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/53087
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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