PROPOSED MARKETING STRATEGY FOR OASIS SILIWANGI SPORT HOTEL TO INCREASE BRAND AWARENESS AND ROOM OCCUPANCY RATE

Bandung, a city in Indonesia known for its natural beauty and cultural attractions, experienced a significant increase in domestic tourists before and after the COVID19 pandemic 2020. In 2022, the hotel industry in Bandung experienced a significant increase in tourists, with occupancy rates increasi...

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Bibliographic Details
Main Author:	Kintan Sabila Firdaus, Widia
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/79964
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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