PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS AND SALES OF A PORTABLE SMART PROJECTOR (A CASE STUDY OF SAMSUNG THE FREESTYLE)
Samsung The Freestyle, a portable smart projector launched by Samsung, has faced challenges in increasing brand awareness and sales in the Indonesian market. Initially introduced in January 2022, Samsung The Freestyle garnered significant interest during its pre-order phase. However, despite its inn...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/83922 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |