PROPOSED MARKETING STRATEGY FOR TRANSVISION TO ENHANCE BRAND AWARENESS AND SUBSCRIBERS
In the dynamic landscape of the Indonesian television industry, the surge in Over-The-Top (OTT) services poses a significant challenge to traditional pay TV operators like Transvision. Fierce competition from emerging OTT players in Indonesia demands innovative strategies to secure customer acquisi...
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Main Author: | Krisna Dewi, Fianti |
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Format: | Theses |
Language: | Indonesia |
Subjects: | |
Online Access: | https://digilib.itb.ac.id/gdl/view/80714 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
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