PROPOSED MARKETING STRATEGY FOR SMALL MEDIUM ENTERPRISE TO INCREASE PURCHASE INTENTION AND SALES: CASE ON SAMOKHESHI

PROPOSED MARKETING STRATEGY FOR SMALL MEDIUM ENTERPRISE TO INCREASE PURCHASE INTENTION AND SALES: CASE ON SAMOKHESHI

This study aims to find suitable marketing strategies for increasing purchase intention and sales for SME female fashion brands in Indonesia, focusing on Samokheshi, established in 2020. The vibrant and competitive fashion industry requires effective marketing to enhance purchase and sales. Samokhes...

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Bibliographic Details
Main Author:	Shiddiqi Delia, Raihan
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/83286
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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