THE IMPORTANCE OF MARKETING IN DEVELOPING PAPA COFFEE SMALL MEDIUM ENTERPRISE MODEL IN BANDUNG
Papa Coffee is a small and medium business engaged in the food and beverage industry. Papa Coffee has been established for almost 2 years. Papa Coffee sell products with coffee specifications originating from Aceh. Papa Coffee have done marketing both traditional and modern. This study focused on mo...
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/35446 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |