PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS OF HOMESTAY (CASE STUDY OF VILLA WE LOZA)
The accommodation industry in Kerinci presents a growth opportunity for Villa We Loza, a homestay seeking to increase brand awareness and attract more visitors. This study aims to propose marketing strategies that increase brand visibility and competitiveness in the local accommodation market such a...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/86896 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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