PROPOSED MARKETING STRATEGY TO IMPROVE BRAND AWARENESS OF MAGIC PIZZA

This research was conducted to analyze the effect of promotion on brand awareness at Magic Pizza. Another objective of this study is to propose and improve marketing strategies so that brand awareness in Magic Pizza can increase. The research data were obtained from interviews, email, literature s...

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Bibliographic Details
Main Author:	Mariella, Amanda
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/56199
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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