IMPROVEMENT MARKETING COMMUNICATION STRATEGY FOR FASHION INDUSTRY (CASE STUDY : Up2date Plus)

Indonesia is in the top five of member countries of the Organization of Islamic Cooperation (OIC) which is the world's largest Muslim fashion exporter. Global Islamic Economy predicts the growth of the world Muslim fashion market in 2020 will reach 327 billion US dollars. Up2date Plus is a bran...

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Bibliographic Details
Main Author: Rias Adzhani, Dinar
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/41293
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Institution: Institut Teknologi Bandung
Language: Indonesia