ANALYSIS ON THE INFLUENCE OF EMPLOYER BRANDING STRATEGIES WITH THE DESIRES OF GENERATION Z TO ATTRACT POTENTIAL TALENT IN THE START-UP COMPANY: A CASE STUDY OF ANDALIN
The purpose of the research is to understand the factors that affect employer branding, particularly in the context of Generation Z employees in startup companies. Startups have emerged as a prominent career option for Generation Z in the current globalization era, due to their innovative and dynami...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85825 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |