ANALYSIS ON THE INFLUENCE OF EMPLOYER BRANDING STRATEGIES WITH THE DESIRES OF GENERATION Z TO ATTRACT POTENTIAL TALENT IN THE START-UP COMPANY: A CASE STUDY OF ANDALIN

ANALYSIS ON THE INFLUENCE OF EMPLOYER BRANDING STRATEGIES WITH THE DESIRES OF GENERATION Z TO ATTRACT POTENTIAL TALENT IN THE START-UP COMPANY: A CASE STUDY OF ANDALIN

The purpose of the research is to understand the factors that affect employer branding, particularly in the context of Generation Z employees in startup companies. Startups have emerged as a prominent career option for Generation Z in the current globalization era, due to their innovative and dynami...

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Bibliographic Details
Main Author:	Ferdian Adyaksa, Fahreza
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/85825
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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