PROPOSED MARKETING STRATEGY FOR FASHION START-UP COMPANY (CASE STUDY: CHERIE WOODEN BAG)

PROPOSED MARKETING STRATEGY FOR FASHION START-UP COMPANY (CASE STUDY: CHERIE WOODEN BAG)

CHERIE is a brand that engaged in fashion and crafts since December 2017 from Bandung. The product offered by CHERIE is a wooden bag with a strap that can be replaced and a genuine leather bag with a unique and elegant design. Based on data for the past year, sales of CHERIE products have not experi...

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Bibliographic Details
Main Author:	Indrawati, Bunga
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/38096
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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