PROPOSED MARKETING STRATEGY FOR TERRARIUM PRODUCT WITH WOODEN LAMP START-UP COMPANY ABSTRACT (CASE STUDY: MATKAI)
Terrarium products have not been sold in the community as a form of decoration. As a company that sells terrarium products as room decorations, Matkai must find which market segmentation is most possible for Matkai. In the last year, the sales of Matkai did not have good sales figures and tended...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/34064 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |