PROPOSED MARKETING STRATEGY FOR IMPROVING CUSTOMER SATISFACTION CUSTOMER LOYALTY AND CUSTOMER RETENTION PEDALAMAN COFFEE
In Indonesia, the food and beverage industry, particularly the Coffee sector, plays a significant role in driving economic growth, with Jambi City experiencing notable expansion. However, challenges such as heightened competition and maintaining customer loyalty persist. This study focuses on Pedala...
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| 主要作者: | |
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| 格式: | Theses |
| 語言: | Indonesia |
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| 在線閱讀: | https://digilib.itb.ac.id/gdl/view/79671 |
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| 機構: | Institut Teknologi Bandung |
| 語言: | Indonesia |