ANALYSIS OF DIGITAL TRANSFORMATION ON CONSUMER BEHAVIOR FOR SHOPPING IN OFFLINE AND ONLINE STORE (STUDY CASE: UNIQLO INDONESIA)
Uniqlo is one of the biggest Apparel Fashion companies, Uniqlo's business approach unites the entire clothing-making process, from planning and design to production, distribution, and retail. Uniqlo expanded their retail operations in Indonesia on the 13th of February 2013, and nowadays Uniq...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79894 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |