CONSUMER BEHAVIOR TOWARD DIGITAL TRANSFORMATION IN FOOD AND BEVERAGE MICRO, SMALL, AND MEDIUM ENTERPRISE CASE STUDY: RIANI FOODIES
Digital transformation in Indonesia during the COVID-19 pandemic is one solution for Micro, Small, and Medium Entrepreneurs (MSMEs) to survive running the business. However, the biggest challenge is the lack of skills and knowledge about digital transformation (BPS, 2021). During the COVID-19...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/63910 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |