CONSUMER BEHAVIOR TOWARD DIGITAL TRANSFORMATION IN FOOD AND BEVERAGE MICRO, SMALL, AND MEDIUM ENTERPRISE CASE STUDY: RIANI FOODIES

CONSUMER BEHAVIOR TOWARD DIGITAL TRANSFORMATION IN FOOD AND BEVERAGE MICRO, SMALL, AND MEDIUM ENTERPRISE CASE STUDY: RIANI FOODIES

Digital transformation in Indonesia during the COVID-19 pandemic is one solution for Micro, Small, and Medium Entrepreneurs (MSMEs) to survive running the business. However, the biggest challenge is the lack of skills and knowledge about digital transformation (BPS, 2021). During the COVID-19...

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Bibliographic Details
Main Author:	Pitriani, Pipit
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/63910
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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