ONLINE AND OFFLINE MARKETING USING AIDA FRAMEWORK TO INCREASE CONSUMER BUYING INTEREST (CASE STUDY: PT MARISSA HOLIDAY)
The tourism sector is one of the sectors that contributes to national GDP, foreign exchange, and employment in Indonesia. One of the reasons for the decline in the achievement of the national tourism sector in 2019 was the Covid-19 pandemic. The implementation of emergency Community Activity Rest...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/70175 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |