THE IMPACT OF CONSUMERSâ BRAND SWITCHING INTENTION FROM FAST FASHION TO SLOW FASHION IN INDONESIA TOWARDS FAST FASHION COMPANIES
The fashion industry is one of the most environmentally harmful industries, second only to the oil industry. Fast fashion refers to clothing designs that are quickly transferred from runways to retail outlets in order to capitalize on trends with brands ranging from Zara, H&M, and Uniqlo. Indone...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/74967 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |