A STUDY ON FACTORS INFLUENCING INDONESIAN CONSUMERS’ PURCHASE INTENTION TOWARDS ITS LOCAL FASHION BRANDS

A STUDY ON FACTORS INFLUENCING INDONESIAN CONSUMERS’ PURCHASE INTENTION TOWARDS ITS LOCAL FASHION BRANDS

Indonesian consumer market potential is a very attractive market for global fashion brands especially when there is a demand for Western-style clothing. Thus, many global fashion brands are entering Indonesia. While the expansion of global fashion brands often causes the disadvantage of the local...

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Bibliographic Details
Main Author: Wahyu Ardhia, Rediana
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/41094
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/41094

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