A STUDY ON FACTORS INFLUENCING INDONESIAN CONSUMERSâ PURCHASE INTENTION TOWARDS ITS LOCAL FASHION BRANDS
Indonesian consumer market potential is a very attractive market for global fashion brands especially when there is a demand for Western-style clothing. Thus, many global fashion brands are entering Indonesia. While the expansion of global fashion brands often causes the disadvantage of the local...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41094 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
