THE EFFECT OF SUSTAINABILITY IN THE BEAUTY INDUSTRY TO CONSUMERSâ PURCHASE INTENTION
The beauty industry certainly has a promising future due to its significant growth over the past few decades and it is now one of the highest-grossing sectors in the creative industry. The industry is divided into five major business segments, including skincare, color cosmetics (such as makeup), ha...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68193 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |