THE IMPACT OF DIVERSITY MARKETING IN BEAUTY ADVERTISING ON BRAND REPUTATION AND CONSUMERS’ PURCHASE INTENTION IN INDONESIA

THE IMPACT OF DIVERSITY MARKETING IN BEAUTY ADVERTISING ON BRAND REPUTATION AND CONSUMERS’ PURCHASE INTENTION IN INDONESIA

Recent trends in the beauty industry showed an increase in demand for better representation of consumers through diversity and inclusion in its advertising. This research aims to analyze the effects of diversity marketing in beauty advertising on brand reputation and consumers’ purchase intention. T...

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Bibliographic Details
Main Author: Kanna Satyawadhini, Safiya
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/85778
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/85778

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