THE IMPACT OF BEAUTY INFLUENCERS REVIEW ON PURCHASE INTENTION OF GENERATION Z TOWARDS LOCAL BEAUTY BRAND
In Indonesia, the Beauty & Personal care market is thriving and considered one of the fastest- growing consumer markets. The strong growth is due to the generational shift with young customers penetrating the market and the reinforcement of social media users to generate beauty-related content....
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57763 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |