THE INFLUENCE OF MALE BEAUTY INFLUENCER REVIEW ON SOCIAL MEDIA TOWARDS FEMALE PURCHASE INTENTIONS ON LOCAL COSMETIC PRODUCTS

In the era of digital media, the beauty business demands to bring out a social media influencer marketing strategy. Many local cosmetic brands are competing in the beauty industry with various solutions and advantages offered through social media beauty influencers. The perception of a credible i...

Full description

Saved in:
Bibliographic Details
Main Author: Alichaputri Witami, Nadine
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/67676
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Institut Teknologi Bandung
Language: Indonesia