THE INFLUENCE OF MALE BEAUTY INFLUENCER REVIEW ON SOCIAL MEDIA TOWARDS FEMALE PURCHASE INTENTIONS ON LOCAL COSMETIC PRODUCTS
In the era of digital media, the beauty business demands to bring out a social media influencer marketing strategy. Many local cosmetic brands are competing in the beauty industry with various solutions and advantages offered through social media beauty influencers. The perception of a credible i...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67676 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
