THE INFLUENCE OF SMS BASED ON LOCATION TOWARDS PURCHASE INTENTION
This study discusses the influence of SMS based on Location towards Purchase Intention. The features of SMS location-based advertising (entertainment, credibility, intrusiveness, informativeness, permission, and customization) have on consumer attitudes and will affect their purchase intentions to t...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/26591 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |