The Influence of Promotional Mix Towards Purchase Intention of Majestic Organizer

Economy Creative (Ekraf) is one of the expected sector that can be a new power of national economy in the future. Start-up business in Economy Creative Industry have to possess high creativity and can create uniqueness in their products or services like in event organizer Industry. However, as a sta...

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Bibliographic Details
Main Author: Nathanael Limawan (19015179), Alvin
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/25422
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Institution: Institut Teknologi Bandung
Language: Indonesia